3D printing is Hollywood’s smartest new marketing tool

“The Key to Erebor”

Hollywood is embracing 3D printing in a big way. Warner Bros. will offer fans digital blueprints of “The Key to Erebor” to help market he Hobbit: Desolation of Smaug.  “The Key to Erebor” is a key item from the series, which fans can 3D print on their own or send to a company like Shapeways to print for them.

 

 

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Hollywood on track for a ‘massive implosion’ by the tech industry: Lucas and Spielberg

Steven Spielberg and George Lucas

George Lucas and Steven Spielberg aren’t so keen on the future of the film industry. Lucas and Spielberg agreed at a talk at USC that it’s on track to have a “massive implosion”. At the core of their argument: there just isn’t enough time in the day for consumers to support all the films released in theaters. Films are competing with all the content and options that the Internet provides.

 

 

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The death of the R-rated action movie

The dependable mid-budget, R-rated action movies that Hollywood once relied on are now anything but dependable.

Hollywood has had a series of tent-pole and more modestly budgeted movies that have collapsed at the box office this winter. Revenue and attendance are both down 15 percent from the same period last year, reports the Hollywood Reporter.  The industry got some surprise relief this weekend from Oz the Great and Powerful despite middling reviews. It’s also one of the few big new movies of 2013 so far clearly marketed toward kids. If you were to look at the state of the box office in the past few months, you might come away with two impressions: One, the dependable mid-budget, R-rated action movies that Hollywood once relied on are now anything but dependable. And two, Hollywood is basically just for kids.

 

 

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Hollywood converting blockbusters into 4D movies that leave some feeling sick, damp and punched

avatar

Avatar’s special 4-D audience effects were a huge hit with Korean movie fans.

Because cinemagoers are shunning pricey multi-dimensional 3-D versions, Hollywood is starting to convert blockbuster films into 4D.

 

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‘Sandy Bridge’ – 2nd Generation Intel Chip a Coup for Hollywood

sandybridge

Codenamed “Sandy Bridge,” Intel’s new lineup of microchips promises the biggest-ever leap in processing power.

US chip giant Intel introduced Wednesday a speedy new generation of chips that thwart film piracy and enable quick handling of data-rich video and games.

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Video Games Are Going 3D in Wake of Box Office Success of 3D Movies

video games

Video game publishers following Hollywood’s lead.

With 3D movies boosting both audience experiences and box office coffers, videogame publishers are following Hollywood’s lead and developing 3D games to immerse players more into virtual worlds.

 

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