Influencers are flocking to a surprising new kind of social media
350+ influencers with a collective audience of 3.5 billion people are flocking to a platform called Escapex, which gives them their own apps. It’s part of the next wave of social media focused on smaller, more private groups.
Last week, actor Jeremy Renner posted a time-lapse video of himself trying on different outfits in front of the mirror. “Suiting up for the Avengers press tour,” he wrote. “What are you wearing?” More than 2,000 people commented on the post (some offered outfit tips, but many agreed he looked better without a shirt). Others said good luck, or jovially wished everyone a happy Friday.
None of this was happening on Instagram, but on Renner’s own app, where his most die-hard fans gather to gush about their favorite actor. They do more than just comment on Renner’s photos, videos, and give-away contests. They also post their own images in a “fan feed”–a quick scroll reveals a woman’s before-and-after haircut, a call for recommendations for a trip to L.A., and a shot of tomato soup and parmesan-crusted chicken with bacon, which a fan had made from another fan’s cookbook.