The industry is groping for ways to talk the public down.
Renewable energy is hot. It has incredible momentum, not only in terms of deployment and costs but in terms of public opinion and cultural cachet. To put it simply: Everyone loves renewable energy. It’s cleaner, it’s high-tech, it’s new jobs, it’s the future.
And so more and more big energy customers are demanding the full meal deal: 100 percent renewable energy.
Continue reading… “Utilities have a problem: the public wants 100% renewable energy, and quick”