graphic smoking ad

 Graphic warnings are the most effective at encouraging smokers to quit, a study has found.

Graphic warning showing neck tumors and diseased lungs on the front of cigarette packets do push smokers in to giving up cigarettes, researchers say.


Scientists found nearly all adult smokers in countries that are required to place health labels on tobacco products noticed the warnings.

More than half of smokers in six of 14 countries in the study said the warnings made them think about quitting.

In seven of the remaining countries more than one in four poll respondents said the warning labels prompted them to consider kicking the habit. The only country unaffected by the warnings was Poland.

Researchers analysed data collected between 2008 and 2010 for smokers in Bangladesh, Brazil, China, Egypt, India, Mexico, the Philippines, Poland, Russia, Thailand, Turkey, Ukraine, Uruguay and Vietnam.

The results of the poll called the the Global Adult Tobacco Survey were published by the US Centers for Disease Control.

The most effective warnings were pictures of graphics that showed the harmful effects of smoking, possibly because they are better at evoking an emotional response the scientists said.

The study found that Brazil and Thailand both had ‘numerous prominent and graphic pictorial warnings in rotation’ and also had some of the highest rates of smokers thinking about quitting because of the warnings.

The CDC wants to see further research to try to find out how many smokers who think about quitting because of a warning on a packet actually do, and to determine what other factors come into play in getting someone to stop smoking.

The UK became the first country in Europe to place images on cigarette packs in 2008 that showed the ‘grim reality’ of the effects of smoking.

They replaced written warnings that had been printed on packets since 2003.

Smoking is responsible for one in every five deaths in adults aged over 35 in England, and half of all long-term smokers will die prematurely due to a smoking-related disease.

In the years from 2007 to 2008 there were 1.4 million NHS hospital admissions for diseases caused by smoking. In 2008, smoking caused 83,900 deaths in England.

Around 65 per cent of smokers in the UK want to quit the habit and around half manage to do so.

Via Daily Mail