Expedia, the online travel service with a vast network and a multitude of data, is embracing a two-pronged transformation strategy fueled by artificial intelligence (AI) and extensive data expertise. CTO Rathi Murthy believes that the combination of AI and the company’s wealth of data will enable Expedia to drive growth by bringing more of the travel industry online.
With top brands like Travelocity, VRBO, Hotels.com, Orbitz, Trivago, Wotif, and CarRentals.com, Expedia possesses a treasure trove of data. Stored on its AWS cloud, this amounts to a staggering 70 petabytes of traveler information. Murthy emphasizes the central role of data in Expedia’s operations, serving as the foundation for driving personalized experiences for their vast ecosystem of 168 million loyalty members and 50,000 business partners.
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