Every technology has its trade-offs. The key to success is making sure that the benefits are so great that the trade-offs seem like minor nitpicks by comparison.
Steve Sinclair, the senior vice president of product and marketing at a Silicon Valley startup called Mojo Vision, is excited about the technology his company is developing. And he’s betting you’ll be excited, too — so excited that you’ll forget all about the fact that using it requires you to press two tiny screens up against your eyeballs.
If what Mojo has planned works, sticking a piece of tech directly onto your eyes every day will be as minor a drawback as your smartphone making your pocket a few ounces heavier.
Using a display the size of a grain of sand to project images onto the retina, this startup could help everyone from firefighters to people with poor vision.
When I looked into the user interface of Mojo Vision’s augmented reality contact lenses, I didn’t see anything at first except the real world in front of me. Only when I peeked over toward the periphery did a small yellow weather icon appear. When I examined it more closely, I could see the local temperature, the current weather, and some forecast information. I looked over to the 9 o’clock position and saw a traffic icon that gave way to a frontal graphic showing potential driving routes on a simple map. At 12 o’clock, I found my calendar and to-do information. At the bottom of my view was a simple music controller.
Rather than wearing Mojo’s contact lenses—which aren’t yet ready to demo—I was looking at a mock-up of a future, consumer version of their interface through a VR headset. But the point was made. Instead of offering the pretty holograms of the Magic Leap and HoloLens headsets, Mojo aims to place useful data and imagery over your world—and boost your natural vision—using tech that can barely be seen. The startup named the lenses “Mojo” because it wants to build something that’s like getting superpowers for your eyes.