Study: Gen Z craves ‘novelty’ and experience

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Generation Z shoppers share a love of real-world retail experiences, as long as they are augmented by technology.

Gen Z, also called the Instagram generation, lives by visuals and expects retailers to make experiences cool and aesthetic, show how products are used, and feature them in their best light. This requires their favorite brands to empower the use of mobile, the Web, and apps, according to “Gen Z Report,” from Criteo.

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You will be a different person by the time you reach the end of this article

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Futurist Thomas Frey: Whatever happened to that young child you were not so many years ago?

As a baby, life was all about eating, sleeping, and dry diapers. Even though you are learning new things quickly, not much else really mattered.

 

 

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Why thinking about buying something makes us happier than buying it

Buying objects rather than experiences tends to disappoint.

Over and over again, the idea that you can’t buy happiness has been exposed as a myth. Richer countries are happier than poor countries. Richer people within richer countries are happier, too. The evidence is unequivocal: Money makes you happy. You just have to know what to do with it.

 

 

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Political Preferences: It Might Not Be What You Think

Political Preferences:  It Might Not Be What You Think 

Why does it seem many people begin with political preferences and then try to find reasons justifying their inclinations? Why is it so difficult to sway people who care deeply about politics no matter how compelling the facts or persuasive the prose? University of Nebraska-Lincoln research may help to answer these questions.

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