Generation Z shoppers share a love of real-world retail experiences, as long as they are augmented by technology.
Gen Z, also called the Instagram generation, lives by visuals and expects retailers to make experiences cool and aesthetic, show how products are used, and feature them in their best light. This requires their favorite brands to empower the use of mobile, the Web, and apps, according to “Gen Z Report,” from Criteo.
Continue reading… “Study: Gen Z craves ‘novelty’ and experience”
Futurist Thomas Frey: Whatever happened to that young child you were not so many years ago?
As a baby, life was all about eating, sleeping, and dry diapers. Even though you are learning new things quickly, not much else really mattered.
Continue reading… “You will be a different person by the time you reach the end of this article”
Buying objects rather than experiences tends to disappoint.
Over and over again, the idea that you can’t buy happiness has been exposed as a myth. Richer countries are happier than poor countries. Richer people within richer countries are happier, too. The evidence is unequivocal: Money makes you happy. You just have to know what to do with it.
Continue reading… “Why thinking about buying something makes us happier than buying it”
Eight ways money can buy happiness.
Harvard happiness expert Daniel Gilbert (author of the bestseller Stumbling on Happiness) spells out 8 ways we can spend our money to increase happiness.
Continue reading… “8 ways to spend money to increase happiness”
Let’s face it: humans are not machines. Humans are complex. Life and business is chaotic, interconnected and self-organizing.
Continue reading… “SPHERit: An Innovative Way To Navigate Your Way In A Complex World”
Why does it seem many people begin with political preferences and then try to find reasons justifying their inclinations? Why is it so difficult to sway people who care deeply about politics no matter how compelling the facts or persuasive the prose? University of Nebraska-Lincoln research may help to answer these questions.
Continue reading… “Political Preferences: It Might Not Be What You Think”