On the cusp of adulthood and facing an uncertain future : What we know about Gen Z so far



One-in-ten eligible voters in the 2020 electorate will be part of a new generation of Americans – Generation Z. Born after 1996, most members of this generation are not yet old enough to vote, but as the oldest among them turn 23 this year, roughly 24 million will have the opportunity to cast a ballot in November. And their political clout will continue to grow steadily in the coming years, as more and more of them reach voting age.

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Gen Z women are less likely than millennial women to want to be reachable at all times, and it might be a sign of ‘tech fatigue’


Only one-third of women in Gen Z report feeling optimistic about the effects of technology on society. Olivia Harris/Getty

A new study from GfK Consumer Life asked over 37,000 people in 31 different markets and 25 countries about their feelings on technology.

More than 60% of Gen Z women reported that they have difficulty taking even a short break from technology.

But Gen Z women are less likely than millennial women to want to be reachable all the time.

Gen Z women and girls are both more tied to technology, and more skeptical about its possible benefits than their millennial counterparts, and women as a whole, according to a new study from GfK Consumer Life.

Continue reading… “Gen Z women are less likely than millennial women to want to be reachable at all times, and it might be a sign of ‘tech fatigue’”

Generation Z & the fast fashion paradox



If the last year or so has taught us anything about Generation Z – the age group born post-1996 – it’s that they’re environmentally woke. While millennials’ memories of adolescence might consist of MySpace and MSN, for today’s teens and early twentysomethings, school strikes and climate marches to protest the state of the Earth they’re set to inherit are just another Friday. Then there’s 16-year-old Greta Thunberg, an emblem of Gen Z climate-consciousness, who in the past month has dominated headlines for her carbon-neutral yacht expedition across the Atlantic to speak at the UN’s climate conference. Millennials may have been the first group to grow up with an awareness of the climate crisis but it’s their successors who are collectively taking action.

And yet when it comes to fashion – one of the most polluting industries on the planet – Gen Z presents something of a paradox. As the first cohort of digital natives, their coming-of-age has coincided with the height of social media and, subsequently, the advent of ultra-fast fashion brands that target young people online with enticing discounts and influencer partnerships. If sales are anything to go by, the strategy works: Boohoo PLC (which owns Boohoo, Pretty Little Thing and Nasty Gal among others) is expected to hit £1.9 billion in revenue by the end of this year. Environmentally engaged yet seduced by what’s new and ‘now’, it’s tricky to tell whether fashion in the hands of the youngest generation is moving towards a more sustainable model – or bound to be faster than ever.

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Defining generations: Where Millennials end and Generation Z begins


Michael Dimock, president of Pew Research Center

For decades, Pew Research Center has been committed to measuring public attitudes on key issues and documenting differences in those attitudes across demographic groups. One lens often employed by researchers at the Center to understand these differences is that of generation.

Generations provide the opportunity to look at Americans both by their place in the life cycle – whether a young adult, a middle-aged parent or a retiree – and by their membership in a cohort of individuals who were born at a similar time.

As we’ve examined in past work, generational cohorts give researchers a tool to analyze changes in views over time. They can provide a way to understand how different formative experiences (such as world events and technological, economic and social shifts) interact with the life-cycle and aging process to shape people’s views of the world. While younger and older adults may differ in their views at a given moment, generational cohorts allow researchers to examine how today’s older adults felt about a given issue when they themselves were young, as well as to describe how the trajectory of views might differ across generations.

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Gen Z : Is your business prepared for the future?


Understanding what the next generation will bring to the workplace

Remarkably health-conscious, radically inclusive, highly entrepreneurial and competitive. These are just a few of the words used to describe Generation Z, which includes individuals born after 1995. These characteristics are important to recognize when considering Gen Z’s overall impact on the workforce, but it’s also important to consider what other traits they exhibit that could jolt an organization.

This generation is already larger in number than millennials, and therefore is truly the future of the global economy, an economy that is already at our doorstep. Is your business prepared to attract, retain, develop and engage them? What makes this population so unique, and what does this mean for your company?

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Teens trust driverless cars: Older folks, not so much

Screenshot 2018-12-29 21.56.02

A poll shows the plain truth: The youth of today is much more willing to get behind the wheel (but not use the wheel) of a driverless car than any other age group.

In a poll featured on Statista and conducted by iAccenture and Harris Interactive of 21,000 respondents ages 14 and up, people were asked if they were willing to be passengers in a so-called self-driving vehicle—a.k.a. an autonomous car.

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Generation Z: What are their top apps, brands & influencers


It’s expected that almost half of Generation Z, the generation following Millennials, will connect online up to 10 hours per day, and one-third will spend at least one of those 10 hours watching video. It’s no surprise then that the most-used app by Gen Z is YouTube, followed by the three other biggest social video apps: Instagram, Facebook and Snapchat.

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