Journalism’s competition doesn’t even look like journalism

social media

Journalism is being replaced

Newspapers and other media entities have had to continually expand their view of who their competition is ever since the web was invented. In the old days the competition was other newspapers, and then TV, and then after the web it became other news websites, or maybe Yahoo or Google.

 

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Why today’s digital publishers are creating print magazines

magazines

Digital publishers are creating magazines to supplement their websites.

It seems like a really bad time to start a magazine with circulation numbers sinking and print ad rates dipping just as fast. But digital publishers like Politico, Pitchfork and Pando are doing  just that: backwards-engineering their online publications for the physical page.

 

 

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Meganews kiosk prints magazines and newspapers on demand

Meganews Magazines

Meganews Magazines is the world’s first automatic magazine newsstand.  It offers a new way to distribute magazines and newspapers with their print on demand technology.  The technology will reduce the mountains of wasted paper from unsold magazines at newsstands since their vending machine only prints publications when they’re ordered, in just two minutes.

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The micropublishing explosion

Micropublishing is one of the most significant publishing trends of 2013.

Marco Arment announced last week that he sold The Magazine to the minimalist iOS publication’s executive editor, Glenn Fleishman. Arment said he had accidentally built a business he was ill-suited to running. “Glenn’s doing almost everything already, so I’m effectively a figurehead,” he said.

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Magazine ad pages fall 8.2% during first quarter of 2012

magazines

This is the third straight quarter where the number of ad pages declined.

During the first quarter of 2012 U.S. consumer magazines saw their number of ad pages fall 8.2%  from the year earlier period.  This is the third straight quarter where the number of ad pages declined from the year-earlier period, according to the Publishers Information Bureau, according to the Publishers Information Bureau.

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Trends in the Time Consumers Spend with Media

WATCHING-TV-INTERNET

In 2010, consumers spent an average of 4 hours and 24 minutes each day watching TV and video, while being online for 2 hours and 35 minutes.

There are only so many hours per day that consumers can spend watching TV, reading newspapers and surfing the internet. But as marketers may suspect, the time devoted to media is undergoing some not-so-subtle changes.

 

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