In the midst of challenging times, Rubén Cruz, founder of The Clueless agency, faced a pivotal moment. Struggling with a lack of clients, Cruz and his team decided to innovate, leading to the birth of Aitana, Spain’s first AI-generated model. Aitana, a vibrant 25-year-old with pink hair hailing from Barcelona, emerged as an influencer icon, reshaping the landscape of brand representation and marketing strategies.
Cruz’s motivation stemmed from the frustration of relying on human models prone to unpredictability and ego clashes. By creating Aitana, the agency aimed to regain control over their projects while providing brands with a consistent and reliable model. Aitana’s success quickly followed, with her monthly earnings reaching up to €10,000, driven by endorsements and sponsored content.
Continue reading… “Aitana: Spain’s First AI Model Disrupting the Fashion Industry”