Category: Augmented Reality

Life-sized interactive 3d holograms that you fully control using holographic technology, motion tracking, and augmented reality are changing the face of live events and corporate meetings.

Interactive, life-sized holograms are changing the face of augmented reality–and, just maybe, your next corporate event or convention. Chicagoland-based hologram company 3D Hologram Rentals is thrilled to unveil an entirely new and innovative hologram-based technology. These life size, augmented reality holograms provide users with the power to step into the shoes of and avatar, superhero, celebrity, iconic personality, corporate mascot, robot, cartoon character, custom designed holographic character, corporate CEO, and more! Imagine a corporate event, keynote speaker, live event, virtual event, brand launch, marketing activation where the user can take turns controlling a real life-size hologram, or a corporate event where CEOs can give in-person holographic presentations from anywhere in the world!

Here’s how this new holographic technology works. A hologram installation projects a life-size, three-dimensional image of your choice. Maybe it’s an image of your favorite superhero. Or maybe it’s the new product branding avatar for your company’s convention exhibit launch party. Anyone who stands in the designated control area can then turn this image into their own personal avatar. When you lift your right hand, the cartoon character or superhero raises their right hand. The technology is fully set up and installed by the experts at 3D Hologram Rentals. Some companies will want a short term installation for a show or weekend event, while others may have a long term project in mind. The full size holograms are built using real time augmented reality and a full body control system. And they bring the wow factor to any event.

Continue reading… “3D Hologram Company Creates Life Size Fully Interactive Augmented Reality Holographic Displays With Real Time Motion Tracking”

Immersive technology could change the hospitality industry forever.

by Kyle Melnick

Moxy Hotels, a chain of stylish hotels owned by Marriot, today announced the Moxy Universe, Play Beyond, an augmented reality (AR) experience that allows guests to interact with the hotel in a variety of unique ways.

Starting now until the end of the year, visitors can use their mobile devices to explore 12 Moxy Hotels from Shanghai to Tokyo using a virtual avatar. Ahead of their stay, guests can use the Moxy mobile app to begin customizing their digital persona with different outfits, accessories, and hairstyles.

Continue reading… “AR-Powered Hotels Have Officially Arrived”

By Joshua Hawkins

Smart contact lenses could soon put an augmented reality display directly on your eyeball. At least, that’s the basic idea behind Mojo Vision’s prototype augmented reality contact lens. If successful, and able to do everything the company claims, these smart contact lenses could make a lot of ongoing AR headset development redundant before most of it is even released.

Continue reading… “Mojo Vision shows off mind-blowing new augmented reality contact lens”

Pokemon Go creator Niantic has announced that it is building a state-of-the-art planet-scale augmented reality (AR) platform for current and future generations of AR hardware.

By Rich Pell

The software development company says that it is planning to launch the Lightship Visual Positioning System (VPS) at its developer summit later this month. The company’s Lightship Platform, which includes the Lightship Augmented Reality Developer Kit, is the foundation for the company’s products and the VPS is seen as the next step on its Lightship roadmap.

The system, says the company, is designed to form an underlying 3D map of the world so that all devices can share the same frame of reference even on massive scales.

Continue reading… “Planet-scale AR platform aims to build 3D map of the world”

Nasa flight surgeon, Dr. Josef Schmid gives a space greeting as he is holoported on to the International Space Station. (Credits: ESA/Thomas Pesquet)

By Jeff Parsons

Nasa is taking a step in a distinctly Star Trek direction with a new communication method it tested on the International Space Station (ISS).

It’s called ‘holoporting’ and, as you’d expect, is a mix between a hologram and teleportation.

And it resulted in Nasa flight surgeon Dr. Josef Schmid appearing on the space station as a hologram and able to talk to the astronauts in real time.

‘This is completely new manner of human communication across vast distances,’ Schmid said.

‘Furthermore, it is a brand-new way of human exploration, where our human entity is able to travel off the planet. 

‘Our physical body is not there, but our human entity absolutely is there. It doesn’t matter that the space station is traveling 17,500 mph and in constant motion in orbit 250 miles above Earth, the astronaut can come back three minutes or three weeks later and with the system running, we will be there in that spot, live on the space station.’

In a nutshell, the process uses bespoke capture technology to record 3D models of people which are then reconstructed, compressed and transmitted in real time.

Continue reading… “Nasa ‘holoported’ a doctor onto the International Space Station”

By Edd Gent 

Blending the digital and real worlds could have a host of applications, from entertainment to training, but current augmented and virtual reality headsets are bulky and limited. Now a startup is promising a more seamless experience thanks to smart contact lenses.

Despite the recent buzz around the metaverse, the idea that we will soon be using VR headsets to spend large amounts of our lives in virtual worlds still seems somewhat fantastical given the current state of the technology. However, augmented reality (AR), in which digital elements are overlaid on a user’s view of the real world, could have more practical and near-term possibilities.

AR headsets like Microsoft’s Hololens 2 and Google’s Glass are already being used by companies like Toyota and Boeing to help repair cars or build planes faster. More recently, startup Magic Leap pivoted away from building a consumer-focused headset to targeting medical and defense applications.

But although they are already proving useful, AR headsets struggle with some common problems. They’re bulky and expensive, they offer a limited field of view, and perhaps most importantly, no one wants to be seen wearing them in public.

Silicon Valley startup Mojo Vision thinks it can solve these problems with a smart contact lens that sits inconspicuously on the eye and beams images directly into wearers’ retinas. The company’s latest prototype finally has all the ingredients to make its vision a reality.

Continue reading… “Mojo Vision’s New Contact Lens Brings Seamless Augmented Reality a Step Closer”

Adobe’s new tool will be launched at Adobe Summit this week

By Patrick Kulp

The prototype is designed to make it easier for consumers to picture products in their living space.

Adobe is debuting a new tech designed to make it easier for retailers to embed augmented reality (AR) shopping options into their websites.

The enterprise software giant announced a tool that allows consumers to point their phone at a product image on an ecommerce site—and then see the item rendered three-dimensionally in their living space. Adobe says the true-to-life size precision—and the ability to pull multiple products into the same view—set its AR service apart from others on the market.

The tool is still undergoing internal testing and is not yet available to outside retailers. Unveiled during the annual Adobe Summit this week, it comes after AR shopping saw a surge in popularity during the pandemic as virtual try-on—and other at-home product testing served as a substitute for store visits. 

Continue reading… “Adobe Unveils New Augmented Reality Shopping Tool”

Oppo’s Air Glass will attach conveniently to frames

By Mark Gulino 

If you’ve been waiting for smart glasses that really make a difference, you may not have to wait much longer. Tech company Oppo is developing new assisted reality glasses. Read on to learn more!

Remember Google Glass? We sure do. It was a bold idea with plenty of potential, but it was well ahead of its time. Since then, other digitally enhanced glasses have come to fill the void. 

While some bring new things to the table, others fall flat. It isn’t necessarily the concept that’s the problem, it’s the execution. 

Well, the next company throwing its hat in the AR glasses race is Oppo. What is it up to, exactly? A new pair of assisted reality glasses: Oppo Air Glass. Let’s take a gander at this cool new gadget.

Continue reading… “Oppo Air Glass assisted reality device will project 2D information into your field of view”

by Amy Blumenthal

With the spread of the omicron variant, not everyone can or is eager to travel for the winter break. But what if virtual touch could bring you assurance that you were not alone?

At the USC Viterbi School of Engineering, computer scientist and roboticist Heather Culbertson has been exploring various methods to simulate touch. As part of a new study, Culbertson a senior author on this study, along with researchers at Stanford, her alma mater, wanted to see if two companions (platonic or romantic), could communicate and express care and emotion remotely. People perceive a partner’s true intentions through in-person touch an estimated 57 percent of the time. When interacting with a device that simulated human touch, respondents were able to discern the touch’s intention 45 percent of the time. Thus, devices in this study appear to perform with approximately 79 percent accuracy of perceived human touch.

Continue reading… “New haptic device communicates emotion with nearly 80% accuracy of human touch”