Why fraudulent ad networks are thriving

ad networks
When an advertising network is turned off and traffic plummets (top) while conversions stay steady (bottom), investigators have pinpointed fraudulent ad traffic. Source: Augustine Fou

A brand manager at a medical device company was examining a chart of daily traffic to his website. On the chart he saw that one day in August, web traffic plunged, and locked in at a new normal about half of its previous level. For someone responsible for a website’s traffic, the scale and swiftness of the drop should have made him gasp, but the manager nodded knowingly.

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Voyo – an OBD-II device that will make your car smarter and safer

voyo

As tech companies and automakers race to get more connected cars on the road, many consumers are missing out on some of the fuel savings, security, and diagnostic tools that come standard, unless they have a few grand to spare on a new vehicle.

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Top 6 principles of leadership now and in the future

leadership

Not every leader acknowledges the big difference between managing and leading. And for small business owners looking to grow their business, making the transition from running it to leading it, can be all the difference. The first step is knowing what exactly leadership requires – now and in the future.

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Leading a digital transformation by learning to code

learn to code

Leaders reach their positions by mastering yesterday’s and today’s business. Almost by definition, they don’t have first-hand experience with a disruptive shift in their market when they encounter it. A lack of intuition around the new and different can at best slow progress and at worst lead to serious strategic missteps.

NOTE: For those wanting to enter the programming profession, DaVinci Coders is currently accepting applications for Jan-Feb courses. Small class sizes so seating is limited.

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Researchers develop new test that detects all viruses that infect people and animals

New-test-detects-all-the-viruses-that-infect-people-animals

There are some 320,000 unique mammalian viruses, according to estimates by virologists, and likely exponentially more existing on the planet today. Determining an accurate number would require billions more dollars and a great deal more manpower than is currently given to the study of viruses. Though a handful of viruses live in and on our bodies at all times—known as the virome—not all of them make us ill; just as often, they lie dormant. Many virus functions remain mysterious to scientists, such as how they enter a cell or replicate, though existing test advances, like the VirScan blood test, can tell you any infection you’ve ever had.

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Top 20 countries that make up most of the $91.5B global gaming business

video games

Only a fraction of the countries in the world make up the bulk of the tons of money spent on video games. The top 20 nations alone will spend $83 billion on video games by the end of 2015, according to intelligence firm Newzoo.

NOTE: For people interested in entering the fast-moving field of game design, DaVinci Coders now offers an immersive career-shifting course taught by one of the industry’s true thought leaders.

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Micro-learning & the future of education

attention span

The average human has an attention span of eight seconds

Nathan Bernhard: Over the last several months my co-founder Chirag and I have spent a lot of time thinking about micro-learning as we build our startup, Lrn. We are big supporters of the micro-learning format -specifically on mobile- and believe it can make educational content easily accessible to a global audience.

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Discover the Hidden Patterns of Tomorrow with Futurist Thomas Frey
Unlock Your Potential, Ignite Your Success.

By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.

Learn More about this exciting program.