Tag: generation z

Impact Lab > generation z
Analysis, Housing, Human Behavior, Parenting, Science & Technology News

Most Americans agree that this is the age that living at home becomes embarrassing

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A survey conducted on more than 3,000 Americans, by TD Ameritrade, examines how every generation views boomeranging back to the nest after college.

 According to a new survey conducted by Zillow, 14.4 million Millennials (people between the ages of 23 and 38) currently live at home with their parents. This is a staggering 21% of all American Millennials.

Although this figure has continued to rise over the years, the stigma that accompanies it has actually experienced a decline. A survey conducted on more than 3,000 Americans, by TD Ameritrade, examines how every generation views boomeranging back to the nest after college. And according to the study, you shouldn’t feel too bad until your nearing your thirties.

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Analysis, Employment, Human Behavior, Latest Trend, Science & Technology News

Millennial life: How young adulthood today compares with prior generations

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Over the past 50 years – from the Silent Generation’s young adulthood to that of Millennials today – the United States has undergone large cultural and societal shifts. Now that the youngest Millennials are adults, how do they compare with those who were their age in the generations that came before them?

In general, they’re better educated – a factor tied to employment and financial well-being – but there is a sharp divide between the economic fortunes of those who have a college education and those who don’t.

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Culture, Entertainment, Human Behavior, Shopping

Study: Gen Z craves ‘novelty’ and experience

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Generation Z shoppers share a love of real-world retail experiences, as long as they are augmented by technology.

Gen Z, also called the Instagram generation, lives by visuals and expects retailers to make experiences cool and aesthetic, show how products are used, and feature them in their best light. This requires their favorite brands to empower the use of mobile, the Web, and apps, according to “Gen Z Report,” from Criteo.

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Culture, Ecological Products, Energy, Environment, Latest Trend

72% of people 15 to 20 willing to pay extra for environmentally and socially responsible products

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September 23, 2017 – There is a generational shift going on that is not reflected in the dystopian politics we see in the United States these days. The vast majority of young people see green, sustainable, and socially responsible as critical values in their purchasing decisions according to a Nielsen global study done in 2015. It concludes that Generation Z, those age 15 to 20, is committed to a future where pocketbook sacrifices are perfectly acceptable if it means fighting global warming successfully.

Continue reading… “72% of people 15 to 20 willing to pay extra for environmentally and socially responsible products”

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