Most outrageous food trucks in America

Lobster car

Boston Lobster Feast Car

One of America’s favorite advertising tools since the 1930’s has been outfitting vehicles to look like something else , and drivers and bystanders have been treated to cars that look like everything from animals to candy – even shoes. In fact, carrying on in the tradition of Oscar Mayer, there is a whole bevy of food-shaped vehicles that deserve their moment of glory. (Pics)

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Logo Hooks – revenue generating multi-purpose hook

LogoHooks

Featured invention at the DaVinci Inventor Showcase 2011

Logo Hooks® is a new patent-pending concept that creates a branding opportunity while providing an important service. The innovative hook design with space for advertisement creates simple but powerful synergy. Patrons/guests are frustrated by having to place their purses and other possessions in a location that is not secure or sanitary. Logo Hooks® will quickly become a necessity for theatre and event patrons everywhere while creating groundbreaking revenue opportunities for the venue owner.

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5 idiotic marketing disasters

crazy marketing

Marketing can make you or break you.

We’ve all heard a marketing campaign at some point and thought, “that is just stupid,” but most bad advertising strategies just result in a few less sales than a successful campaign would have brought in. Sometimes though, a company will run a campaign that’s so idiotic that the company ends up losing thousands, if not millions of dollars. Take, for example, the Silo marketing campaign that said customers could get a new stereo for only “299 bananas.” When customers started actually showing up with bundles of bananas, the store had no choice but to give them stereos in exchange for fruit…

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Buzzwords that make you spend your money

free-sign

“Having the word ‘free’ somewhere in your ad attracts attention and creates a positive feeling.”

When businesses takes out an advertisement, they don’t have much space to convince you to buy their products. If it’s a television or radio spot, they might have 30 seconds to a minute.  If it’s a print ad it maybe half a page unless they can afford a full-pager. That means they have to choose every word carefully to make the most impact.

 

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Facebook’s Sponsored Stories performing better than standard ads

sponsor story

Facebook Sponsored Story ad

Earlier this year Facebook launched a new form of advertising called “Sponsored Stories”.  some people just didn’t buy into the plot. “Sponsored Stories” takes content generated by Facebook users and turns it into ads, seemed to be crossing some kind of line.

 

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FTC Proposes Stricter Guidelines on Food Ads for Children

girl-eating-happy-meal

Regulators are asking food makers and restaurant companies to make a choice: make your products healthier or stop advertising them to youngsters.

The Federal Trade Commission has proposed sweeping new guidelines that could push the food industry to overhaul how it advertises cereal, soda pop, snacks, restaurant meals and other foods to children.

 

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Why Facebook Fan Pages Are So Successful

FacebookFanPagesStats

Well-known brands have success turning their fan pages into sites with millions of fans.

Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors.

 

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Google Goggles Adds Local Product Search Just in Time for Holiday Shopping

[youtube]http://www.youtube.com/watch?v=bq-hXD33vXs[/youtube]

Google Goggles, the search giant’s mobile visual search technology, is getting a new test case:  advertisements.  Google stepped up a focus on retail this week with the launch of a marketing experiment based on Google Goggles and a local search service that make it easier for consumers to find and confirm products in stock at a local physical store by first searching online.

 

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