Twitter can predict major events: Study

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According to a new study, Twitter’s data-gathering ways can be used to predict big. potentially world-shaking events. Nathan Kallus, a PhD student at the Massachusetts Institute of Technology, analyzed thousands of tweets associated with the 2013 coup in Egypt, and claims that the social unrest associated with it was, in fact, predictable ahead of time.

 

 

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Facebook watches how you watch TV

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80% of Facebook’s TV “chatter” comes through mobile devices.

Facebook competes with Twitter in the budding social media analytics market with their trove of user data. In a report produced in conjunction with SecondSync, a social media television analytics firm, Facebook breaks down anonymized user data surrounding television shows by a variety of measures such as types of interaction, demographics, device and genre.

 

 

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Sharks use Twitter to warn Aussie swimmers

When a shark comes roughly within .6 mile to shore a transmitter triggers an alert to send a tweet.

Western Australia (WA) scientists have equipped at least 320 sharks with transmitters that update a Twitter feed when the shark nears shore, meaning that technology is one step closer to finally defeating sharks.

 

 

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Nielsen-Twitter TV ratings report shows 38% increase in tweets about TV

Tweeting about TV is a large and growing phenomenon.

The first Nielsen-Twitter TV ratings report has just been released by Nielsen, showing that there has been a 38 percent increase in tweets about TV in the US over the last year — from 190 million in Q2 2012 to 263 million in Q2 2013. The number of Twitter TV authors in the US has also risen 24 percent, from 15 million to 19 million in the same period. (Infographic)

 

 

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The future of software is all about analytics

Companies that want to sell software to enterprise in the next few years might be wise to start thinking about data. That doesn’t mean they need to become a “big data” company, per se, but at least thinking of what metrics your customers need tracked and how to deliver that information to them.

 

 

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How the Millennial generation shops online

Millennials engage in nearly every online shopping activity.

Millennials have grown up embracing the deep discounts and convenience offered by online shopping. A January 2013 survey from ad agency DDB Worldwide of US web users’ attitudes toward ecommerce found that both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity, with 40% of males and 33% of females in the younger age group reporting that ideally they would buy everything online.

 

 

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Is Twitter the new haiku?

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Some believe that social media conversations held in 140 characters lack depth and thoughtfulness. But Twitter CEO Dick Costolo sees this kind of communication as a new art form. He argued that short bursts of information like tweets open up new avenues for creativity during an interview at the Aspen Ideas Festival on Saturday. Of course, the CEO of Twitter would think this, but he raises an interesting point: Just like a sonnet tells a story differently than a limerick, do social media platforms like Facebook, Twitter, and Vine deserve their own category of communication?

 

 

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Teens getting tired of Facebook drama: Pew study

Teens are leaving Facebook and turning to Twitter.

Teens find Facebook to be more an extension of their daily interactions at school and home than a place where they can relax and be themselves, according to the latest data from Pew. The unease the teens are feeling isn’t from concerns about third parties accessing their data, or even their parents discovering unflattering photos — it’s from the “drama” that goes along with maintaining a presence on the network, including jockeying for likes, agonizing over profile pictures, and the politicking and cliques that characterize teenage life.

 

 

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