Top 5 Facebook Marketing Mistakes Small Businesses Make

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While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics.

“Many people have difficulty with just the basic Page set up,” says social media marketing consultant Nicole Krug. “For example, I still see people setting up their business as a profile page instead of a business Page. I have other clients who jumped into Groups when they came out and have divided their fan base.”

Here are five more common Facebook marketing mistakes to avoid…

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Living in 90 Square Feet

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Felice Cohen lives in a Manhattan “microstudio” that measures 12′ x7′. My home office on the back porch is twice that! She pays $700 a month rent and considers it a bargain. That’s because the average apartment rent in this Upper West Side neighborhood is $3,600.

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A New Entertainment Platform Called Instagram

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Instagram has exploded in the iPhone.

Somewhere between yesterday afternoon and last night, Instagram hit 3 million users after only six months of existence. To put that into perspective, that’s like 1% of the population of the US using a service that currently only fully exists on a iPhone…

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Wind Turbines Contributing to Decline of Bat Population

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Wind turbines are a major threat to bats.

Wind turbines are killing many thousands of bats contributing to a population decline that may be costing farmers millions of pounds, say researchers.   Scientists found the blades of wind turbines were a major threat to bats particularly when they are migrating.

1 in 5 American Moms Have Kids with Multiple Birth Fathers

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This kind of family structure is found at all levels of income and education.

One in five of all American moms have kids who have different birth fathers, a new study shows. And when researchers look only at moms with two or more kids, that figure is even higher: 28 percent have kids with at least two different men.

 

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Jobs of the Future Will Not Support Basic Standard of Living in U.S.

Back to School Family Finances 

Fewer than 13 percent of jobs to be created by 2018 will meet the economic security threshold for a single parent with two kids.

It’s most welcome news that job growth seems to be picking up again–even if we’ll need a whole lot more of it to get back to where we were before the Great Recession.

 

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Better Drinking Through Chemistry

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What good is all those fancy chemistry lab equipments if you can’t benefit humanity, say by improving our cocktails? Analytic chemist Neil Da Costa decided to dissect the chemistry behind making the perfect Bloody Mary:

With gas and liquid chromatography, Da Costa isolated the wide variety of compounds that give the bloody mary its unique flavor. The drink covers much of the taste spectrum: sweet, salty, sour and umami — the savory taste of glutamic acid.

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Scientists Are A Step Closer To Conquering The ‘Magic’ Of Invisibility

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Now you see it, now you don’t.

Many earlier cloaking systems turned objects invisible only under wavelengths of light that the human eye can’t see. Others could conceal only microscopic objects. But a new system, developed at Massachusetts Institute of Technology and the Singapore-MIT Alliance for Research and Technology Centre, works in visible light and can hide objects big enough to see with the naked eye.

The cloak is made from two pieces of calcite crystal stuck together in a certain configuration.

Calcite is highly anisotropic, which means that light coming from one side will exit at a different angle than light entering from another side. By using two different pieces of calcite, the researchers were able to bend light around a solid object placed between the crystals. Whatever is put under this gap, it looks from the outside like  it is not there.

VIA The Presurfer

Lady Gaga Launches Fashion Line Made from Discarded Meat

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Flying Gaga, Now in Bacon Flavor.

Pop icon Lady Gaga will launch a line of meat-based clothing this Fall using food waste. The line will be a “contemporary interpretation of her stage outfits,” according to the Haus of Gaga.

Exactly what that means remains unclear but I suggest you don’t wear the clothing camping (or store them in a bear box if you do). Unlike her infamous meat dress, the line will actually be…clothing. And unlike her meat dress, it comes PeTA-approved. Yes, PeTA approved!

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