“People like the way coffee and alcohol make them feel. That’s why they drink it. It’s not the taste,” a Northwestern University researcher said.
Whether you prefer a Café Latte or a diet soda may actually depend on how the drink makes you feel, rather than how it tastes, a new study finds.
This idea contradicts what scientists previously thought: that our taste genes determined why we preferred one drink over the other.
Continue reading… “Why do people love coffee and beer? It’s the buzz, not the taste, study finds”