Augmented reality and artificial intelligence are making their mark in tech, but they could also change the face of real estate marketing.
By April Bingham
I hate seeing bland houses as the default.
I don’t mean that I swan about pooh-poohing all over other peoples’ tastes…publically…often. Genuinely, if you LIKE cream and gold ‘Live Laugh Love’ prints and framed jerseys, you should HAVE them. We can’t all live in homes that look like a Screamin Jay Hawkins meets Howl Jenkins fever dream.
Not least because it presents a severe tripping hazard….
My problem is more institutional. Best practices say you can’t sell a house even to ‘fun’ people without taking the time to strip all the personality out of it, and that’s disappointing. I promise I understand that certain colors in certain rooms straight up make more money. Just…at what cost? It’s definitely the bitter renter and serial anthropomorphizer in me, but it makes me a little sad seeing whole houses stripped down and painted up before anyone else will love them.
However, AI could change all that for the better!
I’m as surprised as you are, but it finally happened – I found a use for AI-generated images that I actually like. Go figure, it’s for customization-based marketing.
With image generators like Dall-E and MidJourney, Realtors who aren’t also picture-perfect digital artists can change the color and furniture and lighting of a room to suit their client’s desires in a context that doesn’t pass off artificially amalgamated work as their own creation OR come saddled with the reasonable expectation that a talented full-time designer should be paid for doing that work.
I love the idea of walking into a virtual pre-tour of homes tailored to inspire me specifically before I actually schlep myself around the physical locations. Imagine clients walking in, taking a quick look at their aesthetics, and hitting settings like ‘Art Goth’ or ‘Bro-core’ to make it even easier for them to fall in love with a location!
Continue reading… “Here’s how AI and AR could transform real estate marketing”