Your digital identity has three layers, and you can only protect one of them

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Your online profile is less a reflection of you than a caricature.

Whether you like it or not, commercial and public actors tend to trust the string of 1s and 0s that represent you more than the story you tell them. When filing a credit application at a bank or being recruited for a job, your social network, credit-card history, and postal address can be viewed as immutable facts more credible than your opinion.

But your online profile is not always built on facts. It is shaped by technology companies and advertisers who make key decisions based on their interpretation of seemingly benign data points: what movies you choose to watch, the time of day you tweet, or how long you take to click on a cat video.

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A world-leading technologist on what the year 2038 will look like

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Currently Senior Maverick at Wired magazine, Kevin Kelly helped launch the magazine and was its executive editor for its first seven years. He has written for The New York Times, The Economist, Science, TIME, and more, and is the bestselling author of The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. He recently sat down with Srinivas Rao on the Unmistakable Creative podcast to discuss the surprising changes that society can expect in the next 20 years.

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It takes just $1000 to track someone’s location with mobile ads

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When you consider the nagging privacy risks of online advertising, you may find comfort in the thought of a vast, abstract company like Pepsi or Nike viewing you as just one data point among millions. What, after all, do you have to hide from Pepsi? And why should that corporate megalith care about your secrets out of countless potential Pepsi drinkers? But an upcoming study has dissipated that delusion. It shows that ad-targeting can not only track you at the personal, individual level but also that it doesn’t take a corporation’s resources to seize upon that surveillance tool—just time, determination, and about a thousand dollars.

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How Facebook, Google, and Apple are tracking you without cookies

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Whether, you’re using an iOS or Android device, you are able to turn off most of the tracking mechanisms.

The lifespan of the tracking cookie is about to expire. With the rapid emergence of mobile devices. Facebook, Google, and Apple have turned to new and more potent methods for advertisers to keep track of you across multiple devices.

 

 

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Big box stores are watching you

Once the retailer has a phone number, they have an identity.

We all feel violated when companies dig deeper into your pockets than you want.  New technology is letting brick-and-mortar stores invade shoppers’ pockets for personal information more than ever before. Retailers have unprecedented access to shoppers’ habits with the stores ability to track customers cell phones. They can track how frequently a customer visits a store to how long he stands at a window display before deciding whether or not to enter the shop.

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Track It – GPS driven locator allows you to track misplaced or lost items

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Featured invention at the DaVinci Inventor Showcase 2011

The Track It is a GPS (Global Positioning System) driven locator unit that comes with corresponding chips that allow you to track items/things of importance. Design intent is to provide a convenient handheld portable unit that easily locates items frequently misplaced or lost, saving the consumer time and frustration.

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The Coming Privacy Bill of Rights

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McCain and Kerry are backing a bill that would require companies to seek a person’s permission to share data about him with outsiders.

Sens. John McCain and John Kerry are circulating proposed legislation to create an “online privacy bill of rights,” according to people familiar with the situation, a sign of bipartisan support for efforts to curb the Internet-tracking industry.

 

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Digital Sensors Are Watching Us More Than We Realize

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Intel’s Paul Otellini unveils the prototype of an in-store digital billboard using facial recognition.

Odds are you will be monitored today — many times over.  Surveillance cameras at airports, subways, banks and other public venues are not the only devices tracking you. Inexpensive, ever-watchful digital sensors are now ubiquitous.

 

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