Stockholm-based startup SweGreen is transforming the concept of “farm fresh” by bringing the farm directly into supermarkets. With installations across Sweden and Germany, SweGreen is pioneering a sustainable way to grow crops while simultaneously reducing food waste and carbon emissions.
In the U.S. alone, it’s estimated that 16 billion pounds of food are wasted annually in supermarkets. As much as 30% of the food that reaches store shelves is discarded, often because customers only select the most visually appealing fruits and vegetables. This level of waste, coupled with global challenges like climate change, shrinking agricultural land, and geopolitical tensions, raises concerns about future food security. By 2050, with the world population nearing 10 billion, finding innovative ways to ensure sustainable food production is more urgent than ever.
Continue reading… “SweGreen: Revolutionizing Farm-to-Supermarket with Hydroponics and AI”
