We all live by unwritten social rules. Whether it’s saying “good morning” to a barista, offering a polite “thank you” for good service, or giving a hug to show affection, these gestures feel natural and expected. But such behaviors vary widely across cultures—handshakes in the West versus bowing in parts of Asia, or forks and knives versus chopsticks. These cultural conventions are taught from a young age, shaped by local norms rather than global consensus.
For decades, social scientists have believed that these rules of interaction emerge organically, developing through repeated social encounters within local groups. And language, as one of our most fundamental social tools, reflects this diversity. Words and phrases carry different meanings depending on where you’re from—what’s considered offensive in one region might be a harmless joke or even a term of endearment in another.
Continue reading… “When AI Makes the Rules: How Language Models Create Their Own Social Conventions”