Cost per like is the new cost per wear

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Twenty-four hours before leaving for a weekend trip to Miami, I went into a panic. I needed new swimsuits. New shorts. New tops. New sandals. I speed-shopped through H&M, Aritzia, and Zara, recklessly swiping my card, as if I were on my own version of Supermarket Sweep. I wasn’t preoccupied by where to go, what to do, what to eat and drink when I landed. The first thing on my mind was, What am I going to wear? More specifically, What am I going to wear for Instagram?

It’s become my worst habit. I shop before every trip, whether I’m going abroad for a week or just a quick weekend escape. With the exciting prospect of fun activities, new locations backdrops, and Living My Best Life #content opportunities, my inner faux-influencer comes out. As frivolous as it feels, I have a lot of fun crafting the perfect ‘gram—from the pose to the outfit.

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Adidas’ vision for the future: Personalization, fast

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Adidas unveils new 3D printed sneaker.

For all but the most elite athletes, buying athletic shoes can be hit or miss: Go to the store, find something you like, and try it on. If it doesn’t feel quite right, too bad. Try another shoe.

Adidas sees a future where motion capture tech, data analysis software, and 3D printing come together in the store to create a pair of kicks tailored to your exact needs. One foot slightly smaller than the other? No problem. You overpronate? Don’t worry about it. Technology will provide the perfect shoe.

All of the big shoe companies are racing toward that goal. Adidas offered a glimpse of how that might happen when it brought its pop-up Speedfactory Lab Experience to Brooklyn, New York.

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H&M is trialing a smart mirror that suggests outfits for you — and customers love it

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Among other things, H&M’s mirror suggests outfits to customers. VISUALART

H&M is trialing a smart mirror in its flagship store in Times Square, New York.

Through voice and facial recognition, customers can use voice commands to take selfies.

The mirror was developed by Microsoft and Swedish digital agencies, Visual Art and Ombori.

H&M is offering its customers a new shopping experience and customers apparently love it, according to Lebensmittelzeitung.

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Hemp is the multibillion-dollar cannabis opportunity few have heard about

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If the move to make it legal succeeds, entire industries could be revolutionized.

Today, the U.S. is the world’s largest consumer of hemp products. But because of the federal prohibition imposed on cannabis and hemp, the U.S. is importing an estimated $100 million of hemp products each year.

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A stretchable battery, powered by sweat, could revolutionize wearables

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Whether it’s the AA batteries that go in TV remotes or the lithium-ion batteries found in smartphones, you probably have a pretty definite image that springs to mind when someone mentions “battery.” That could soon change, however, based on research coming out of the Binghamton University in New York, where scientists have developed a stretchy, textile-based, bacteria-powered bio-battery that could one day be used to power wearable devices. In demonstrations, the battery was shown to be able to exhibit stable electricity-generating capabilities even after repeated stretching and twisting cycles.

 

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Introducing MIT’s “living” breathing no-sweat clothing

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If it was up to a team of researchers from the Massachusetts Institute of Technology (MIT), the next trend in sportswear would be clothes made out of living cells. You got that right, living microbial cells. With a design that looks like it came straight out of science fiction, the self-ventilating workout suit developed by the MIT researchers gives a new meaning to breathable and no-sweat clothing — plus, it comes with a pair of running shoes lined with the same living cells on the inside.

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Sewbo is getting closer to disrupting the sweatshop

Jon Zornow, the founder of Sewbo, made waves in September after announcing that he had built the first robot to sew a t-shirt without human intervention. Using a robot arm and an automatic sewing machine, Zornow took some carefully prepared material and ran it through a pre-programmed series of moves.

It worked. Out popped a t-shirt.

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The future of wearables: Silkworms fed graphene produce ‘super silk’

Graphene just keeps getting better and better. The so-called super material – a one-atom-thick layer of carbon that has proven to be incredibly strong, flexible, light and conductive – has now been fed to larval silkworms which then created “mechanically enhanced silk”.

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