9 Reasons Every Online Marketer Should Learn Code

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You’ve heard it said before that learning how to code is an important skill for everyone today. But maybe, as an online marketer – SEO expert, SMM expert or PPC/SEM expert – you probably don’t think that applies to you. Surely you can do your job just as effectively without having to know the basics of web development, right?

Wrong. Having even the most basic knowledge of CSS and HTML can make a significant difference to your career. It’s not just for web designers and developers or other tech-inclined people. In truth, everyone can benefit from having a little coding knowledge, from small business owners and sales managers to event coordinators and even magicians. Provided you use the Internet to conduct some of your business – and that’s virtually everyone over the age of five.

Below are nine areas you can apply your coding to your marketing career:

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Six reasons you don’t need a college degree to excel in tech

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The tech industry is rapidly changing, but one thing has stayed the same: there’s a lot of demand for workers. Many people rule out the idea, though, feeling like they need a relevant degree to break into tech. However, that’s not even remotely true.

Here are six reasons why you don’t need a computer science or technology-based degree to get ahead in tech.

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Ray Kurzweil: Old Intellectual Property Laws Obsolete Because of Accelerating Tech

As technology and innovation move faster and faster, concerns over ownership and access continue to increase. In answer to a question at a Singularity University event, Ray Kurzweil suggested we need to rethink intellectual property laws to more realistically match today’s pace.

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Remote control of the brain is coming. How will it be used?

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Controlling the minds of others from a distance has long been a favourite science fiction theme – but recent advances in genetics and neuroscience suggest that we might soon have that power for real.

Just over a decade ago, the bioengineer Karl Deisseroth and his colleagues at Stanford University published their paper on the optical control of the brain – now known as optogenetics – in which the firing pattern of neurons is controlled by light.

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The first AI-judged beauty contest: Robots are racist

With more than 6,000 applicants from over 100 countries competing, the firstinternational beauty contest judged entirely by artificial intelligence just came to an end. The results are a bit disheartening.

The team of judges, a five robot panel, attempted to pick winners from the submitted photos in hopes that it could determine which faces most closely resembled the idea of “human beauty.” Each of the five robot judges used artificial intelligence to analyze specific traits that contribute to perceived outer beauty.

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Navy tests unmanned ‘Bladerunner’ robotic speedboat

An unmanned robotic speedboat dubbed ‘Bladerunner’ is being trialled by the Royal Navy in secret tests that could revolutionize maritime warfare.

The high-speed vessel, which will take to the River Thames in London today for tests, is designed to carry out surveillance operations and does not carry weapons.

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Mercedes-Benz Vision Van concept sends drones to last-mile delivery

When it comes to making the concept of delivery drones a reality, using vans to handle the brunt of the work is an idea that has some merit. We saw some researchers float the idea a couple of years ago and it now appears Mercedes-Benz also sees some potential in the approach. It has teamed up with drone company Matternet to create a concept vehicle dubbed the Vision Van which would deploy drones from its rooftop to carry packages over the final leg of their journey.

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Cinematic VR Challenge shows how Virtual Reality will transform film

 

As the sun set over the Olympic Mountains on a warm and muggy Sunday, I trekked from the manicured suburbia of Sammamish, Wash., to Seattle’s historic Fort Lawton district, where an eclectic home, known as the Bird House, sits among low-hanging branches at the end of a quiet street.

The Bird House belongs to musician Perry Emge, and on this day, he and his home were playing host to the SIXR Festival’s Summer 2016 Cinematic VR Challenge.

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World’s first driverless bus service begins service in French city of Lyon

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The world’s first driverless bus service began carrying passengers in the French city of Lyon this weekend, attracting curious onlookers keen to photograph the vehicles.

Two electric minibuses with a capacity of 15 passengers each are now operating a 10-minute route with five stops in the city centre at an average speed of 6 miles (10km) per hour.

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You can now take phone calls with your finger like a secret agent

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A startup called Innomdle Lab is developing a watch strap named Sgnl that will let you take calls by holding your finger to your ear.

The project is currently on Kickstarter, and has already amassed $211,000, blasting through its $50,000 goal in a matter of days.

Innomdle Lab is planning on shipping early-bird units sold on Kickstarter starting February 2017. The $99 early-bird option is already sold out, but there are still some early-bird packages still left starting at $109.

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Germany: The Engineering Gap Increases With Rise of New Technologies

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Between 2016 and 2026, Germany will need 100,000 more engineers in electrotechnology, electronics, and computer technology than will graduate from that nation’s universities and technical colleges. The report, published by the German Association for Electrical, Electronic, and Information  Technologies (VDE), bases this estimate on employment figures obtained for the period beginning in 2005 and ending in 2013. During that time, the number of new engineering positions increased by an average of 10,500 per year, while unemployment for engineers remained low—less than 2.5 percent.

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